The sweet and savory cookie that won the hearts of Lafayette, Louisiana residents is now coming to Baton Rouge.
Local favorite cookie shop Caroline’s Cookies just made the exciting announcement of opening a second brick-and-mortar location in Baton Rouge, bringing its simmering delicacies to new cities.
The young mastermind behind Carolines Cookies, Caroline Merryman, has come a long way from selling handcrafted, seasonal, thick, crumbly cookies via DMs on her Instagram account @eat_carolinescookies.
Her passion for baking was ignited at the age of 8 and she taught herself how to make cakes and cupcakes. But it was during these difficult days due to COVID-19 lockdown that she found solace and inspiration in brightening her day by baking cookies and delivering them to her friends and loved ones.
What started as a fun and creative endeavor soon turned into a full-blown business as demand for her delicious cookies skyrocketed. Caroline began selling her treats at her Farmer’s Market and pop-ups, and as they became more popular, she expanded her reach through online ordering. Finally, on August 14, 2021, Carolyn’s Cookie achieved the milestone of opening its first physical store within her Parc Her Lafayette Shopping Her Center on Calliste Her Salume and Camellia Her Boulevards in Lafayette, Louisiana.
Since the opening of the Lafayette store, we have achieved dramatic growth thanks to overwhelming support from our customers. Caroline’s Cookies team has tripled his size, and he’s added not one but two kitchens to meet growing demand. Customers lined up around the building each day, and the cookies often sold out before the end of the day. This incredible success has prompted Caroline Her Merryman to embark on a new chapter of expanding her beloved cookie empire to Baton Her Rouge.
What makes Caroline’s Cookies truly special is its commitment to creativity and customer appreciation. We always have 4 standard flavors and 2 monthly flavors that change regularly. The recent introduction of cookie cakes, catering and delivery services has made the customer’s cookie experience even better.
Caroline Merryman treats each day like the first day she opened her shop, always showing her gratitude and appreciation to her loyal customers. Her team’s dedication to constantly coming up with “fun things to do next” keeps her experience exciting and fresh. Whether it’s innovative monthly flavors, themed events, social her media giveaways, or collaborations with local businesses, Caroline’s Cookies continues to delight its customers and community.
In this case, that “next fun thing” is a whole new location in a whole new market.
Over the past week, the countdown has been on the @eat_carolinescookies Instagram page and the anticipation is building. Now that secret is out, the Baton Rouge team is ready to get to work. An official opening date has yet to be announced, but depending on construction progress, residents should be able to enjoy their mouth-watering cookies within the next three to six months.
Caroline invites everyone to follow her new location’s official Instagram account, @eat_carolinescookiesbr, to join Carolines Cookies’ journey in Baton Rouge. Through this platform, Caroline and her team will gradually reveal interesting details about Baton’s Rouge store.
As the scent of freshly baked cookies fills the air, Baton Rouge residents can quickly savor the delightful experience that Caroline’s Cookies promises to bring to the community. With passion, creativity, and a touch of simmering goodness, Caroline’s Cookies opens its doors to Baton Rouge, and Caroline’s Merryman dream is about to become a heartwarming reality once again.