Inspire Brands leverages mParticles to deliver more personalized and intelligent digital experiences to guests.
new york, July 12, 2023 /PRNewswire/ — mParticle, the real-time customer decision engine, today announced that Inspire Brands, a global multi-brand restaurant company, has launched mParticle to deliver innovative customer experiences and increase ROI across media channels. announced that it has chosen to partner with
Owner of Inspire Brands, Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy Johnsand SONIC Drive-In operate 32,000 restaurants worldwide, $31 billion Global sales for fiscal 2022 will be
Inspire Brands continues to optimize its customer data strategy to deliver best-in-class experiences through strategies such as automation, decision-making and activation. With the deployment of mParticles, Inspire’s team now has on-demand access to high-quality data that can be enriched with valuable insights and predictions, making it easier to integrate targeting across digital channels in real time.
“As guest expectations continue to evolve, we strive to deliver an experience that meets the individual needs of our guests. Real-time data and insights help Inspire and our brands serve our guests the best possible. It helps us to provide Dan Lin, Chief Commercial Officer of Inspire Brands. “mParticle will help our team deliver better and more relevant experiences across our channels while supporting important data privacy initiatives.”
“Our capabilities are unmatched for a multi-channel consumer brand with a strong mobile presence and best-in-class stack,” he explains. Michael Katz, co-founder and CEO of mParticle. “We are excited to partner with the teams at Inspire Brands to help them continue to strengthen their businesses around the world.”
For more information, please visit www.marticle.com.
mParticle is an AI-powered, real-time customer data platform that powers the entire customer data stack by combining data quality and compliance protection with rich insights and predictions. Companies like NBCUniversal, JetBlue, and Venmo are using mParticles to simplify their customer data infrastructure, maximize the value of their data, and accelerate growth at scale. mParticle nearly rose $300 million in fundraising. mParticle He was founded in 2013 and is headquartered at: new york city with employees around the world.
About Inspire Brands
Inspire Brands features over 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy Johns, and SONIC Drive-In locations worldwide.The company was founded in his 2018 and is headquartered in Atlanta, Georgia. Learn more about. InspireBrands.com.