Buffalo Bills owner Terry Pegula walks the sidelines during an NFL football game against the Miami Dolphins on Sunday, Sept. 25, 2022 in Miami Gardens, Fla. (AP Photo/Doug Murray)
BUFFALO, N.Y. (WIVB) — Pegula Sports and Entertainment has sold ADPRO Sports to Legends Global Merchandise, Legends confirmed to News 4 on Friday.
ADPRO Sports was founded by Ron Laquia, who was also the Bills’ executive vice president and COO until he parted ways with the team on Wednesday. Owner Terry Pegula will become team president.
Legends is the company responsible for leading sponsorship and individual seat license sales at the Buffalo Bills’ new stadium, which is scheduled to open in 2026.
“Legend’s merchandising business has experienced tremendous growth over the past few years, providing e-commerce, in-venue retail, large-scale live events and brick-and-mortar operations to partners around the world,” Legend said in a statement provided to News4. “The acquisition of ADPRO Sports and the addition of our Western New York manufacturing facility will accelerate our licensing and wholesale operations, expand our in-house manufacturing capabilities, and position us to offer our partners and their fans a broader selection of top-notch merchandise.”
In 2017, Raccuia sold a majority stake in ADPRO Sports, one of the country’s largest distributors of sporting goods, to PSE. Raccuia remained president of his ADPRO when the sale took place.
Legends, co-owned by Dallas Cowboys owner Jerry Jones, will also be in charge of food and beverage at the new stadium.
Aidan Joly will join the News 4 staff in 2022. He graduated from his Canisius University.You can see more of his work here.
