As the summer season began, I thought: Has the world finally reached peak rosé?
“Definitely not,” says Jean-Guillaume Platz, former CEO of Château Lafite Rothschild. Over the past three years, his family and his two prominent partners have acquired his three châteaux in Provence and this spring launched his new global rosé brand, Roseblood. The 2023 vintage is set to produce one million bottles, with more bottles to come next year.
Rosé sales have been on an upward trajectory for more than a decade, but IWSR Beverage Market Analysis shows retail sales in the US could slow down by 3% from 2021 to 2022. ing. Adam Rogers, director of research for the U.S. market, said: “Demand for high-quality brands with authenticity and style continues to grow, while many lower-quality brands have fallen out of favor,” he said. It depends on the lower price point,” he added.
Sales of rosé in restaurants and bars increased 27% over the same period, according to market research firm CGA Strategy.
Platts isn’t worried. After all, French pink wines, especially Provençal pink wines, continue to dominate rosé sales on the e-commerce platform Drizly.
“Every new investor is looking at Provence,” Pratts said. “We have terroir, history and great vineyards, which is why big companies like LVMH are here. We want Roseblood to be one of the major brands like Whispering Angel. I have.”
How was rose blood born?
Media Entrepreneur and Banijay Entertainment Chairman Stéphane Courbitt and the Bordeaux-Platz Family Acquired the Historic Château d’Estoubron in 2020, After which Former French President and First Lady Nicolas Sarkozy and Carla・Mr. Bruni also joined. Earlier this year, the group founded Château Beaulieu in Coteaux-d’Aix-en-Provence and Château Canterer in Var. Today they own more than 400 hectares of his vineyard, and the tile-roofed, cream-coloured chateau is increasingly becoming a luxury hotel.
The partners are confident that rosé will continue to be a symbol of glamorous living and a key component of Provence’s image as an upscale destination. Platts sees the potential for pink beverages to become popular among younger generations in China, South Korea, Japan, Vietnam and Africa. Later this year, the partner will debut an upscale version of the Roseblood labeled 1489.
Rosé has largely shed its girly image in the world of culture and fashion, and is now used in many products that incorporate pink wine fairy dust. For example, from now until the end of October, Le Méridien hotels will be serving rosé sorbet, created by TikTok chef Meredith Hayden, using the wildly popular Whispering Angel recipe. Spanish wine giant Freycinet plans to sell its liquor Sparkling Rosé Ice Pop at Britain’s Pub in the Park festival this summer.
I’m not into sweets, but I’ve become a fan of the new pink rosé vinegar. Especially he is a new product of the Ponti brand that can be purchased on Amazon. Lighter than reds, spicier and more flavorful than whites, it’s perfect for marinating salmon or chicken for the grill.
The IWSR also reports that many spirits are jumping on the pink bandwagon, with gin particularly high (up 21% in 2021), followed by pink tequila. Inspiro His Tequila also makes Rosa His Reposado using former rosé wine barrels.
In the world of wine, the number of new rosés continues to grow.
Celebrities such as CJ McCallum have also joined the movement. The basketball star recently released the third vintage of MacCallum Heritage 91 Rosé, a pinot noir made in collaboration with Adelsheim Vineyards in Oregon. While the newer low-alcohol and non-alcoholic versions I’ve tried have been less appealing, the latest Cabernet-based rosés such as Bordeaux and Napa have each paired exceptionally well with food, especially rare grilled lamb and barbecue. is.
Global warming could make rosé even more popular. During France’s heat wave last summer, sales of rosé in supermarkets rose 10% from May to July compared to the same month last year, according to NIQ (formerly Nielsen IQ). Earlier this month, supermarket Aldi Stores installed temperature-sensing signs in Manchester, England, offering free rosé (seriously!) when the outside temperature hits 19.2 degrees Celsius (67 degrees Fahrenheit). According to the government, the weather is ideal to start drinking pink. their customer surveys.
Still, the hotter the better the rosé. Aldi’s sales increased by 50% in one day when temperatures hit 26 degrees Celsius (79 degrees) this month. Proving once again that pink wine is the perfect summer drink.
Here are my picks for 11 new pink wines worth trying, ranging from cheap to expensive.
The best rosé wines for summer 2023 — a bottle-buying guide
2021 Easter “11 Minutes” ($17)
The first vintage of Pasqua’s fresh, delicate and complex blend of organically grown red and white grapes comes from the Veneto region of Italy. It may look like a white wine, but it just won a medal for Best Rosé at the Mondial de Brussels competition. The nickname ’11 minutes’ refers to the time the grapes are in contact with the skins to acquire color and flavor.
2021 Rose Blood ($20)
Very refreshing, fresh and mineral, this elegant Provence rosé has more complexity than Whispering Angel for about the same price. It is also made from organically grown grapes.
2021 Kylie Minogue Côte de Provence Rosé ($29)
I was unimpressed by most celeb pink wines. But this pale cuvée from the Australian pop singer-songwriter’s label, which debuted in the US last year, is no brand gimmick. Its fresh, citrusy aroma and smooth, silky texture make it perfect for drinking while listening to Minogue’s latest hit, “Padam Padam.”
2021 Acta Rose of Zinfandel ($30)
I discovered this sophisticated and complex bottling from a brand new winery in Sonoma’s Alexander Valley during a grand tasting at the Healdsburg Wine and Food Festival. Zinfandel’s vines are nearly 100 years old and give the wine a spicy and savory flavor. It will be released on July 1st.
2021 Smith Madrone Rosé ($30)
A vibrant dark pink, this authentic rosé is the third vintage of a tart blend of Merlot and Cabernet Franc from Napa’s Spring Mountains. It exhibits bright and bold cherry and spice flavors with a surprisingly long finish.
2022 Ashes & Diamonds Rosa No. 3 ($45)
This juicy, crunchy, light ruby rosé is a limited edition blend of mainly Sangiovese, Cabernet Franc, Merlot and Syrah. This is one of Napa’s few zero-zero wines, meaning it is brewed without any additives, including sulfur. Nearly pale red in appearance, this delicious wine has floral and herbal notes, bright red fruit flavors, and plenty of vigor that goes well with everything from burgers to spicy tacos. You have to join the wine club to get it.
2021 Pinot Noir Hirsch Rosé ($45)
This famous vineyard planted on the Sonoma coast has long been known for its luscious Pinot Noir. This is his second vintage of a rich, deep salmon-colored rosé made from the same grapes. An authentic and complex pink wine with ripe berry fruit flavors.
2022 Fantastic Chateau Sainte-Marguerite Cru Classe Cotes de Provence ($46)
Last year, Pernod Ricard acquired a majority stake in Château Sainte-Marguerite, one of Provence’s 18 Cru Classe estates. My favorite of his two cuvées that the company launched in the US this month is Fantastic, a flavorful, sophisticated and silky made from organic grapes. It comes in a cute bottle with flowers on it.
2022 Frank Family Vineyards Pinot Noir Leslie Rose ($50)
Created in 2020 and named after the wife of the winery’s founder and former Disney executive Rich Frank, this wine has thirst-quenching notes of strawberries and orange blossoms and is perfect for weddings, Perfect for an elegant brunch with vegetable crostini or warm brie. apple tart.
Drink Pink Wine Gift Box ($95)
For the first time, Cort’s Wine Club, a Korean steakhouse in New York, is offering a box of three incredible rosés. The newest cuvée in the bunch is the citrusy Quaffer 2021 Soleil Vin de Bontelle Rosé, made from organically grown Grenache grapes grown on the Mediterranean coast.
2022 Bedrock Ode to Lulu Bag-in-Box (3 Liters, $100)
One of my favorite California rosés is this rich, layered wine made primarily from old Mourvèdre vines. This year, for the first time, Bedrock is piloting some products in bag-in-box format from recycled cardboard for environmental reasons. I think it’s perfect for parties.