The former college kicker and YouTube sensation is bringing his platform to West New York, giving local upstart footballers a chance to showcase their skills.
Donald De La Haye, known as Deestroying, plans to partner with the NFL to host his own 1ON1 YouTube series in the league’s nine US markets and London.
The tour will begin in Denver on Tuesday, when the NFL team begins training camp, and will stop in Buffalo on July 26, at a location yet to be announced. The Buffalo Bills opened training camp that day at St. John Fisher College in Pittsford.
Destroying, a Costa Rican native and former football player at the University of Central Florida, posts the exact location of each stop on his social media accounts from time to time. His first visit was at Denver North High School in Colorado for an event that ran from 11am to 4:30pm.
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For each 1ON1 event, Destroying invites talented wide receivers and defensive backs to face off in multi-stage competition. The competition will be shared on Deestroying’s YouTube channel. On the same channel, his 1ON1 videos from his series have been viewed over 100 million times so far.
With the top two wide receivers and two defensive backs from each city, including Buffalo, all 40 All-Stars will advance to the finals of the 2024 Pro Bowl game.
“We are inviting some of the best local athletes to showcase their accomplishments and can’t wait to take 1ON1 on the NFL’s first ever world tour,” Destroying said in a news release. .
NFL Vice President of Cultural Marketing Eddie Capobianco said YouTube will be home to NFL Sunday Tickets this fall as the league continues to try to build “meaningful connections with younger viewers.”
This is a partnership that gives select YouTube creators like Deestroying access to official NFL content and opportunities at NFL games and events. Destroying first began making signature videos of himself as a college football player, paving the way for future college athletes to create similar platforms.
“Destroy will not only rack up millions of views for his videos, but will also give local up-and-coming athletes the opportunity to compete nationally and, for the first time this year, internationally,” said Capobianco. Told.
Buffalo is the fourth of five destinations on the tour this month. The match will be held five more times during the regular season, including one in London, featuring local athletes from across the UK to showcase their talents.
In addition to inviting local athletes to compete, each event will feature special guests and surprise appearances from NFL players, gaming legends and celebrities.